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State Attorney General Sues Drug Makers

State Attorney General Sues Drug Makers

Hawaii Attorney General David Louie filed a lawsuit Wednesday in First Circuit Court to pursue civil penalties over deceptive and unfair marketing practices related to the blood-thinning drug Plavix. The suit alleges the Plavix's manfacturers -- Bristol-Myers Squibb and Sanofi-Aventis -- began deceptively and unfairly labeling and marketing the drug in 1998, but did not disclose that Plavix has a diminished -- or no effect on about 30-percent of the population because they metabolize the drug poorly.  Thirty-eight to 79-percent of Pacific Islanders and 40-to-50-percent of East Asians may respond poorly to Plavix. The Attorney General is seeking the maximum civil penalty of $10,000 for each deceptive or unfair act that Plavix's manufacturers committed in relation to the drug's labeling and marketing in Hawaii, as well as an additional civil penalty of $10,000 for each deceptive or unfair act that was directed towards the elderly.

 

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